The Foundry — Justin Smith Studio

The Foundry

Photographer

Growing up around Charlotte, I wondered what was next to the Panthers stadium. This dirty job finally gave me a peak at what it was. These are a few images of the last days of CPF's former location in Uptown. I can still smell it.

Agency | Wray Ward
Creative Director | James Ward
Gaffer | Lew Dameron
Camera Assistant | Colin Cassidy

Howdy, I'm Justin Smith. I work as a Creative Director for Wray Ward, overseeing their Studio offering. However, I also collaborate with other production companies across the country as a freelancer, offering my services as a Director, DP, and Photographer. If you're a nice client, I'll also handle post.

Most thirty-something, bearded, tattooed white guys with cameras will tell you that they're experts in bringing your brand to life through their unique lens and storytelling.

Damn, that's my pitch as well.

But, with decades of experience, I've formed relationships with top production crews in the US and beyond. In collaboration with clients and teams, I've been given a few regional and national trophies for my efforts in my field, which serve as great bookends!

Outside of my own weird brain, I like to tap into agency teams that help me formulate the right message rooted in insights so that the outcome of our work together is thoughtful and powerful. Most importantly, it resonates with audiences and helps build your brand.

With comfort shooting in the Studio or out in the trenches, I've earned the trust of a few of the following folks: Budweiser, Harley Davidson, Marriott, Moen, Sonos, and many more.