Justin Smith Studio

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VELUX Skylights - The Great Indoors

Director

To date, this is the biggest project I've had the chance to lead. We began concepting last spring/summer, coming up with, presenting, and testing dozens of concepts, landing on The Great Indoors. Working alongside some of the industry's most passionate and talented creatives, I'm so pleased with what we came away with.

With anything, you look back with things you wish you would have tinkered with more, but lessons were learned, and a solid commercial is the result of a year's worth of hard work from all involved.

Howdy, I'm Justin Smith. I work as a Creative Director for Wray Ward, overseeing their Studio offering. However, I also collaborate with other production companies across the country as a freelancer, offering my services as a Director, DP, and Photographer. If you're a nice client, I'll also handle post.

Most thirty-something, bearded, tattooed white guys with cameras will tell you that they're experts in bringing your brand to life through their unique lens and storytelling.

Damn, that's my pitch as well.

But, with decades of experience, I've formed relationships with top production crews in the US and beyond. In collaboration with clients and teams, I've been given a few regional and national trophies for my efforts in my field, which serve as great bookends!

Outside of my own weird brain, I like to tap into agency teams that help me formulate the right message rooted in insights so that the outcome of our work together is thoughtful and powerful. Most importantly, it resonates with audiences and helps build your brand.

With comfort shooting in the Studio or out in the trenches, I've earned the trust of a few of the following folks: Budweiser, Harley Davidson, Marriott, Moen, Sonos, and many more.