Manifest - Los Angeles

Photographer

My best work for brands comes when they hire me for me, so to speak. What does this mean? Many times in advertising, some folks at an agency or internal with a brand see your work and hire you based on it, but somewhere along the journey, their Pinterest board vision becomes what they want you to put a lens to versus the lens they hired. 100% of the time, that work sucks, they get replaced wherever they are eventually, and you never get an honest shot with the right folks at that agency or brand. That's not how the team at Creative X, Fortune Brands' internal agency, work. They're fucking rockstars, and they do what most places don't with their partners: COLLABORATE.

Working alongside Creative Director Heather Dumford, we’ve started to create a world for multiple lines of products within the Fortune catalog. This production is ongoing, and we are building a library of imagery for a more significant launch.

The location, the crew, and the client were all tip-top for this! Here’s some of our WIP:

Agency | Creative X & Wray Ward
Creative Directors | Emily Koehler & Heather Dumford
Camera Assistants | Lew Dameron & Rob Price
Producer | Caroline Bader
CE | Kayleigh Pfister
PM | Allison Knuckles
Gaffer | Sean Moore

Justin Smith Studio

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