Justin Smith


A visual creator specializing in directing & photography.





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I’m Justin Smith, a director, DP, and photographer.

Before I was a full-time creative, I was a young dad with a camera and something to prove. I didn’t follow a traditional path. I learned by doing. From shooting for local publications to directing national campaigns, I built a career one frame at a time, with my kids as the lens through which I’ve seen the world.

That perspective shaped how I work. I don’t chase trends or hide behind pretense. I care about stories that feel honest, visuals that carry weight, and projects with a reason to exist. My best work happens when there's a clear idea, a solid team, and room to find something real.

I’ve collaborated with brands like Budweiser, Marriott, Harley-Davidson, Sonos, and Moen, creating content that connects, performs, and earns its place in the world. I work with trusted crews across the country and scale to fit the job, whether it’s a doc-style run-and-gun or a fully crewed commercial shoot.

I believe in doing work that means something — not just to the audience, but to the people making it. That’s the bar I set for every project.

If that’s your vibe too, let’s talk.




Thanks for checking out my work. To see more, shoot me a follow HERE.