A visual creator specializing in directing & photography.
A visual creator specializing in directing & photography.
I’m Justin Smith, a director, DP, and photographer.
Before I was a full-time creative, I was a young dad with a camera and something to prove. I didn’t follow a traditional path. I learned by doing. From shooting for local publications to directing national campaigns, I built a career one frame at a time, with my kids as the lens through which I’ve seen the world.
That perspective shaped how I work. I don’t chase trends or hide behind pretense. I care about stories that feel honest, visuals that carry weight, and projects with a reason to exist. My best work happens when there's a clear idea, a solid team, and room to find something real.
I’ve collaborated with brands like Budweiser, Marriott, Harley-Davidson, Sonos, and Moen, creating content that connects, performs, and earns its place in the world. I work with trusted crews across the country and scale to fit the job, whether it’s a doc-style run-and-gun or a fully crewed commercial shoot.
I believe in doing work that means something — not just to the audience, but to the people making it. That’s the bar I set for every project.
If that’s your vibe too, let’s talk.